• Interactive Prototyping | Figma | Wireframing | User Research | Competitor Analysis | Branding | User Flow | Accessibility Testing

Hello! I'm Kayla, a UI/UX Designer

Self-motivated, ever-growing designer who passionately produces innovative user-centered designs.

kaychoi@berkeley.edu

Case Studies

Start Ups

Nov-Dec 2023

This app utilizes AI to generate an itinerary for a spontaneous user. Emphasis on user research, itinerary generation, and UI.

Mobile

Competitor Analysis

User Research

User Flow

Sept-Nov 2023

This app matches college students with peers from their respective college to go to the gym together. UI for the mobile app was also designed.

Website

Mobile

User Research

Branding

Typography

Copy

Jan-Now 2024

This app is a centralized hub for school resources, including academic help, major requirements, housing, events, clubs, and important dates. The app is personalized and has social aspects.

Mobile

Competitor Analysis

User Research

User Interface

WIP

WIP

Jan-Now 2024

This simple app utilizes GenAI to make technology easier for seniors. They can order ride services, packages, groceries and more through this app instead of using various websites or apps.

Mobile

Competitor Analysis

User Research

User Flow

Prototyping

Accessibility Testing

Thank You!

kaychoi@berkeley.edu

Click on product to view case study

Personal Projects / Illustrations

Adobe Illustrator

Illustrator
Up, Busan, New York, Campus (day & night), Kirby, Sushi

February 2024

Because socializing in college may be difficult, this app auto-matches college students with three peers across grades. Utilizing AI, the group of buddies will be suggested hangout times and locations based on overlapping availabilities and interests.
*This mockup is not a real app.

February 2024

February 2024

This iPhone Settings app redesign groups settings to prevent scroll fatigue and to make the design cleaner and more organized. The customizable avatar makes the app more fun and individualistic.